
How Do You Value a Business? Key Factors Buyers and Investors Look At
Valuing a business isn’t just about crunching numbers. It’s about understanding its true worth, something that matters whether you’re selling, buying, merging, or simply planning for the future. A company’s value reflects more than just annual revenue or net profit; it’s tied to growth potential, risk, customer loyalty, and even goodwill. In this guide, we’ll…